Aveda’s products are formulated without parabens, phthalates and sodium lauryl sulfate. Aveda firmly believes that they will succeed in their goal by striving to use what they call green ingredients in the products whenever possible. Their definition of a green ingredient requires that it meet at least one of the following criteria:
• Naturally derived, which we define to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.
• Certified organic.
• Sourced from sustainable or renewable plant-based origins, and does not negatively impact the ecosystems from which they are sourced.
Invati 97% naturally derived* invati™solutions for thinning hair, reduces hair loss by 33%** to help you keep the hair you have longer and taps the power of Ayurveda (the ancient art of India) fused with 21st century technology—in densiplex™ an invigorating blend of turmeric and ginseng that helps power invati™

Moroccan Oil

Moroccan Oil transforms hair so completely because it’s a formula that brings back lost proteins for strength. It absorbs instantly to fill gaps in hair made by heat, styling, and environmental damage. Hair goes from brittle and broken to strong and flexible. Hair converts from rough and frizzy to brilliantly shiny, smooth, and manageable hair.